Flooring Company Local SEO Services (w/DataPins)

Are you looking for flooring company Local SEO services? Contractor Webmasters has you covered with affordable Local SEO plans, including DataPins, a Local SEO software tool for flooring companies. 

Contractor Webmasters’ plans provide Google Business Profile Optimization, Reputation Management, City / Location Pages, NAP Citations, and Social Proof. Our software also helps boost Google Maps rankings and expand your service area via local search.

Flooring Company Local SEO Services

Local SEO differs from general SEO because it targets traffic from regional users. For flooring contractors, attracting local users is the best option because they will become paying customers rather than merely website visitors. Check out Contractor Webmasters Local SEO services:

Google Business Profile Optimization

To rank on Google Maps and the Local Map 3-Pack, your flooring company needs a Google Business Profile. Optimized GBPs with many reviews, photos, and FAQs perform better than bare-bones profiles.

As a result, The Webmasters team helps flooring contractors generate more reviews through DataPins automated review requests. In addition, we optimize your Google Business Profile so you can rank higher on Maps.

Reputation Management

Reputation management is an aspect of your Google Business Profile. However, its range expands even further to other noteworthy platforms. Facebook, Yelp, and Better Business Bearue are other digital platforms influencing a flooring company’s reputation.

Contractor Webmasters helps build your local presence through NAP citations and reputation monitoring. In addition, we help generate reviews across various platforms to ensure your brand name appears favorable on SERPs.

City Pages

City or location pages are a controversial topic in SEO. These pages work well for local contractors, so many websites deploy them. However, there are cases where the pages look like spam, primarily when someone publishes 100+ pages with duplicate content.

At Contractor Webmasters, we solve the city page conundrum with DataPins. Each location page gets tagged with geo-targeted pins when you perform a job in that zip code. As a result, each city page gets unique and original content that search engines can crawl.

NAP Citations

NAP or name, address, and phone number citations are critical for your flooring company’s local digital blueprint. Review platforms like those mentioned above are essential, but so are sources across websites like HomeAdvisor, Angi, and Apple Maps. 

Our NAP citations package lists your website across the most valuable directories, providing several nofollow backlinks to your website. In addition, we ensure consistent contact information to establish credibility through search crawlers and data aggregators.

Social Proof

Social proof is the most underrated part of Local SEO, so Contractor Webmasters pays close attention to it for clients. Since many flooring companies ignore social proof, we see it as a way to give our customers an advantage online.

Social proof is customized evidence that your company performed a particular job in a specific place. For example, a Google review about your business regarding a flooring installation in Houston, TX, will be displayed on your Houston location and installation pages.

Screenshot of Google Business Profile for Flooring Company

Visibility is only one component of Local SEO for flooring contractors. You need social proof and reputation management to convert prospects that view your profile.

Local SEO Ranking Factors for Flooring Contractors

You might wonder how Contractor Webmasters achieves results for your company. We base our services around Google’s local algorithm, which considers proximity, relevance, and prominence for local businesses.

You can better understand these ranking factors by reviewing them:

Proximity Ranking Factor

When users search via mobile devices, Google Maps attempts to match them with nearby businesses based on proximity. As a result, contractors have limited control over their proximity, aside from purchasing an office in a prime business location. DataPins helps establish proximity, too.

Relevance Ranking Factor

Relevance is a local ranking factor that flooring businesses can influence by optimizing their Google Business Profile. Adding relevant images of your work, including specific services on your profile, and answering frequently asked questions are all ways to increase GBP relevance.

Prominence Ranking Factor

Flooring companies can influence prominence by garnering more reviews and testimonials for their Google Business Profile. You can also boost prominence by working on your primary website and attaching it to your GBP. Google considers your website’s authority and on-page content.