To rank well on Google search results, pest control websites must present quality content to readers. But what defines content quality as it relates to user experience? Google documents their quality guidelines on a Google Webmasters support page. According to Google, content should be:
- Non Deceptive (Don’t Try to Deceive Users)
- Non Manipulative (Don’t Try to Trick Google)
- Unique, Valuable, Engaging
- Written For Users, Not Search Engines
Pest control websites have a ultimate goal of lead generation. With Contractor Webmasters web content writing services, we work to achieve that goal alongside of you. Our services are pay per lead, which means no upfront payments are required. It is not until exclusive leads are produced that you make a payment. Call 800-775-1250 for pest control web content writing services.
How to Write Pest Control Content for Users
Contractor Webmasters employs a team of content writers who know how to speak directly to the reader and future customer. Google’s main criteria for quality content is user experience. Each page of written content should reflect that philosophy and appeal directly to the user. User-friendly content is:
- Conversational: Written as if you were speaking to a person about the subject
- Formatted: Good content is formatted for the eyes of the reader, i.e. bold, italics, bullet points, etc.
- Grammatically Correct: Uses proper punctuation, word choice, and sentence structure
- Relevant: Aims to educate the reader about pest control services and why they are effective
Next time you read something about Google prioritizing user-friendly content, refer to the list above. Contractor Webmasters constructs all of our pages following Google’s quality guidelines. Unlike other marketing websites which use automated or scraped content to fill up pages for your website, we focus on crafting original, SEO-friendly content, specifically designed for your company.
Creating Valuable Content
It’s one thing to write content that reads well for the user, but it is another to be considered valuable. When determining a website’s value, Google considers how credible, engaging, and unique a page of content is. If your information is original and doesn’t imitate other pest control company sites, you are more likely to rank in a desirable spot on search engine results pages.
As a pest control company, finding time to write valuable content is difficult. With that said, there is also an inherent risk in investing in content that may fail to generate leads for your company. Contractor Webmasters provides the ultimate solution with pay per lead services. We will write your web content free of charge, and you will only pay once exclusive leads are generated. Call 800-775-1250 for pest control web content services.