SEO Fundementals for Foundation Repair

SEO Fundementals for Foundation Repair Companies

There’s many platforms on the web that offer specialized SEO services for plumbers, HVAC technicians, and roofers. But what about foundation repair contractors? Because it is a niche that is less competitive for SEO, less companies promote services to market it. But this is advantageous for those of you looking to dominate your local search rankings. Because so few companies have access to foundation repair SEO, you can really make a splash in your area. Although SEO is often promoted with bells and whistles, the fundamentals are most important. Here are a few of the most fundamental components of SEO for a foundation repair web presence:

Keyword Research

You can make a lot of progress in SEO with good keyword research. Using tools like MOZ, SEMRush, & Ubersuggest, you can find the volume and opportunity of keywords within your industry. The volume of a keyword is an estimate of how many times it is searched for per month. The opportunity of a keyword is a calculation that considered competition, volume, and click through rate (CTR), among other things. To review, keyword research involves:

  • Search Volume
  • Keyword Opportunity

On Page Optimization

Every website should implement the basics of On Page Optimization. It involves placing the keywords you’ve researched within the appropriate areas on a web page. For example, the SEO Title, the Header Tags, the Image Alt Text, and the Meta Descriptions. Don’t forget that placing the keyword once or twice within the body content is also important so that Google can rank the page accordingly. In summary, On Page Optimization consists of the following:

  • Body Content
  • Header Tags
  • Image Alt Text
  • Meta Descriptions
  • SEO Title

Off Site Optimization

Not every factor of a page’s ranking exists on the page itself. In fact, many of them originate on external domains. For example, NAP citations which are directory listings of your business are important for your overall online presence. These profiles should send inbound links to your website but also create a consistent and uniform database of contact information throughout the web. Google trusts companies with consistent NAP listings. Factors involving Off Site SEO are:

  • Inbound Linking
  • Local SEO
  • NAP Citations

Local SEO

As a foundation repair specialist, local search is as important as anything else. In fact, most of your website visitors will be coming from mobile searches which are customized to fit the user’s current location. The central components of Local SEO are Google My Business, Google Maps & Google Reviews. These 3 entities are integrated with one another, and help determine the trust level of foundation repair company. Each should be optimized. Local SEO consists of:

  • Google Maps
  • Google My Business
  • Google Reviews

Technical SEO

A less talked about aspect of optimization is Technical SEO. It’s not as frequently discussed because most of it happens behind the scenes, and can only be properly evaluated by a web designer and / or programmer. It involves microdata tags like schema.org which helps Google interpret the content of your web page. It also involves clean coding to optimize loading speeds and keep visitors engaged and on your website. In summary, Technical SEO consists of:

  • Coding
  • Schema Microdata
  • Site Speed / Loading Times

SEO Services for Foundation Repair Companies

Contractor Webmasters is one of the few digital marketing agencies that offers premium and full service marketing for foundation repair specialists. We know what it takes to help professionals like you rank on Google. We also understand the marketplace and the opportunity that exists for your industry online. 2019 is a great time to take advantage of this market efficiency and get your business generating quality leads through online channels from company website to Google My Business.

Aside from SEO we also offer other services that can help you generate leads. We provide PPC management for those of you with brand new websites and are looking to rank quickly. We also do social media marketing to help grow your brand (which actually ties into both Local & Off Site SEO). Finally, we provide custom web design, which of course is part of Technical SEO, but also establishes an appealing display for your company and something you can proudly present to clients, both current and prospective.

Posted: | Updated: Dec 14, 2018 | Categories: SEO |
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