Painter SEO is all about upping the inbound traffic of your company’s website. Without it, you are fighting an uphill battle in the digital age. If you don’t have any SEO strategy, you are basically relying on word of mouth referrals, print, and possibly TV or radio advertising and none of these strategies are effective in 2020. In fact, in a study published by Inc, we see that a staggering 96% of surveyed individuals report that they don’t trust advertising anymore.
This is part of why SEO has become such an integral part of small business marketing. More and more, people are turning to the internet to research companies and find the painting services they need. And with 5.8 billion unique searches being conducted every day on Google alone, you must ask yourself the question: is my website showing up on these searches?
That’s where SEO comes in. SEO is essentially the method that will get your website indexed on Google, Bing, Duck Duck Go, and Yahoo searches. Effective websites generate painting leads. But if you already have SEO structuring for your painting company’s website but still aren’t seeing the results you want, we have put together a list of ways to improve SEO for painters.
1) Increase Your Crawl Budget
This is an SEO strategy that often gets overlooked as it is generally viewed as a byproduct of SEO. But your crawl budget is the genesis of traffic to your website. Your crawl is basically how much time and effort Google allots to indexing your webpages. A higher crawl budget increases the odds of Google finding relevant content on your site and pulling it up. And if you have a lot of service or city pages, crawl budget becomes even more important. You can increase your crawl budget by keeping your content fresh and updated, removing duplicate content, and utilizing a flat architecture in your web design.
2) The Headings Hierarchy
As a painting contractor, you probably are too busy to familiarize yourself with all the ins and outs of SEO. And that’s ok. SEO is very involved and gets very technical very quickly. In our line of work, we notice that a lot of DIY SEO marketers overlook this very basic principle. You should be using H1, H2, and H3 tags in your content. These tags help search engine crawlers determine the nature of your content more easily. And as Moz points out, this is important because sometimes Google can’t process the content on your webpage. In cases like these, it will pull up whatever you have marked up as an H1. This is a very easy way to fine-tune your SEO and make it easier to get indexed on search engine crawls. Plus, they make your content more structured and easier to process for human readers.
3) Make Sure your Locations Match
This one can’t really be stressed enough. We have seen a lot of painting contractors index the areas that they want to serve instead of the area in which their company is based. This will all but guarantee that your website gets buried on a search engine results page because the information is not correct. On listings like Google My Business, you have to make sure that you are providing your real, physical address – even if it’s your home address. That way, when people search for “painters near me” your website will be more likely to appear on the coveted Google Local 3 Pack. Now you may be asking “what if I want to target a service area outside my city?” That’s where location pages come in. Creating fresh content for each of the service areas you want to target can be very helpful. Just make sure you are keeping them separate from your actual business listing address.
4) Relevant CTA’s
The problem with a lot of SEO services out there is that they are not optimized for specific industries. They throw out general SEO strategies that fail to take into account the customer needs and tendencies of the industry. SEO for painters should be specific to the industry. And a good place to start is with industry-specific CTA’s. CTA’s are calls to action. They are words, phrases, or linked content that encourage the reader to take some sort of favorable action. In the case of the painting industry, your calls to action might be focused on getting the visitor to schedule an estimate or to sign up for a color consultation. Your CTA’s should reflect these actions. CTA’s like “sign up now,” “get your free estimate” or “let us help you with your project” would be good CTA’s relevant to your painting services.
5) Good Blog Content
This is another tip that seems obvious but gets overlooked a lot. Having strong blog content related to the painting industry can do multiple things for your site:
- It increases external inbound linking, making it easier for search engines to index your content and establishing your website as an authority.
- It encourages social media sharing which will generate more external inbound links and get your content seen by more people.
- It provides value to your visitors which isn’t directly advantageous for SEO but it does drive conversion rates.
- It provides more opportunity for cross-linking which is essential for search engine indexing and crucial for healthy SEO
If you don’t have the time or the finesse with words to create compelling blog content on your own, you would look into hiring a content manager or blog writer to help you out.
Professional SEO for Painters
And of course, if you ever want professional help with your SEO efforts, you can count on us here at Contractor Webmasters. We have industry-specific experience which is what makes us the best choice for SEO for painters. With our service, you’ll get a custom painting website along with SEO, local SEO, GMB optimization, paid advertising campaigns, and the most powerful lead generation system. That’s not to mention elite-level reputation management that turns your local website into a hotspot for local consumers. All you have to do is give us a call and ask about our elite-level painting SEO package. It will very likely change the direction of your business in 2021.