SEO for Landscapers
The Premium Guide for #1 Ranking
What is SEO for Landscapers?
Landscape SEO is the process of ranking your website and other web assets on Google search results. Various elements encompass search engine optimization, including on-page, off-page, content, and technical.
SEO vs. Landscaping in 2021
There are certain parallels between landscaping and SEO. The goal of many landscaping projects is to make the property look more alluring to guests and customers. The purpose of any SEO efforts are essentially the same: draw more people to your website and company.
Landscaping should typically also make a lawn or outdoor area more functional. SEO is also concerned with helping people find what they need in cyberspace. But as a landscaper, you may find it easier to design and cultivate a beautiful outdoor area than to optimize your company website for search engines.
Nonetheless, SEO for landscapers is of critical importance. With more people taking to the internet to find local businesses than ever before, you need a solid SEO strategy for people to find your location.
SEO can be a challenge if you are not a full-time marketer. Luckily, we are full-time marketers and SEO experts. Even more good news for all the landscapers out there: we specialize in helping landscape companies get noticed by their target markets.
To that end, Contractor Webmasters put together a comprehensive guide that will walk you through SEO for landscapers and give you the best chance of reaching that coveted #1 search engine ranking.
The Importance of Keywords
A lot of SEO strategies start with keyword research related to your industry. For example, a relevant landscaping keyword might be ”re-sodding services” or “hardscape installation.” Keywords are essential for two main reasons:
- They Are Critical for Market Research – Knowing what keywords are trending (doing keyword research) gives you valuable insight into your target market.
- They Draw Traffic to your Site – Once you know the hot keywords related to your industry, you can begin to utilize them strategically in your off and onsite content.
Keyword research becomes essential when you are building the content for your landscaping website. And luckily, several free keyword research tools will help you find the right ones to use on your landscaping site. Google Keyword Planner has many helpful features for DIY marketers, but Worktracker Scout and Soovle can also help you develop a long list of potential keywords to utilize.
Off and Onsite SEO
We brought up the phrases “off and onsite SEO” in the previous section, and before we go further, we want to explain what these terms mean. Onsite SEO is any effort you make on your website to optimize it for online searches. Some examples of onsite SEO tactics include:
- Keyword usage
- Internal linking
- Blogs and video content
On the flipside, off-site SEO refers to any strategies you implement to refer people to your website from other websites. Off-site SEO can include:
- Registering your business on review websites (Yelp, Angie’s List, etc.)
- Posting videos related to your business or industry on YouTube
- Any social media marketing (i.e. Facebook Ads for Landscapers)
It is essential to focus on both on and off-site SEO strategies to get maximum web traffic.
Content marketing is emerging as one of the most effective tools for SEO. Content marketing entails creating something of value for your target market to draw them to your website, social media pages, online business listing, and eventually, to your company.
Content marketing can include blog posts, video posts, live video feeds, whitepapers, social media posts, and more. Keyword research can help you if you don’t know where to start with content marketing.
Find the keywords that you want to rank for or ones that are trending and related to landscaping. Structure your content around that keyword. For example, if you want to rank for “flower bed installation,” you could make a video guide to install a simple flower bed and name the video “Flower Bed Installation Guide.”
Pretty simple right? The goal of content marketing is to provide something of value to your potential customers. Doing sound keyword research and learning what people are searching for regarding landscaping can help cultivate compelling and optimized content.
Backlinks are a type of off-site SEO tactic. A backlink is any link not on your website, but that leads to your website. And Google prioritizes backlinks very highly when it comes to indexing sites related to any given search.
That’s because backlinks signal to Google (and web browsers for that matter) that your website is an authority. If many other websites are referring to or citing your website for whatever reason, it shows Google that others trust and frequent your website and the content on it.
But backlinks can be notoriously difficult to come by. A blog is usually the best place to start building a strong backlink profile. But there are more straightforward routes. For one thing, don’t just post blog content; be active on other landscaping blogs and forums. Comment, provide additional insight into the blog topic and ask the webmaster if you can include a link to your site in your comment.
You can also ask your local chamber of commerce and regional professional networks to include a link to your website on theirs. The more links you have pointing to your website out there in cyberspace, the better your rankings will be.
Reviews and Reputation Management
Customer reviews are a huge part of SEO for landscapers because people emphasize online reviews now than ever before. And the more review websites you have your business registered on, the more chance you will have of getting lots of reviews.
Start with the big ones like Yelp, Better Business Bureau, and Google My Business. But as a landscaper, you should also focus on home service review sites as well as Houzz, Angie’s List, and HomeAdvisor.
But it’s not enough to get reviews. You have to actively manage your reputation by replying to as many reviews as possible. If you get a useful review, leave a reply like, “Thanks so much for the review and your business. We look forward to working for you again!” You can be more specific, too, and refer to the actual service that you rendered for the customer.
It is also of utmost importance to your local SEO rankings to reply to bad reviews as well. Responding to bad reviews and letting the customer know how you intend to do better in the future without being overly apologetic is a great way to show that you care about the customer experience – and Google likes that.
If you consider the topics that we discussed in this post, you will be well on your way to getting that top ranking. Implementing these tactics and focusing on these areas of SEO for landscapers is a great start. And if you want to finish strong and ensure that your website is a traffic machine, enlist our professional services.
We are Contractor Webmasters, and we offer specific digital marketing and SEO services for landscapers. Get in touch with us to reach the top of the rankings and stay on top.