Moving company leads are valuable commodities for professional movers. As a business, your goal should be to generate consistent leads instead of hustling every job. You must establish an online presence and promote your moving company as a brand to achieve these lead generation goals.
Thankfully, the digital age and SEO have helped even the playing field in marketing and earning moving company leads. There are a lot of things you can do right now to earn more moving company leads. Still, it takes time and effort (just like anything worth doing, right?)
In the following post, Contractor Webmasters outlines seven fantastic ways to get moving leads in 2022 and beyond.
1) Google Business Profile
The Google Business Profile is a free listing that allows you to promote your business on Google. For example, if you operate in Salem, MA, and someone searches for “movers in Salem, MA,” your company is likely to appear on the results page (within the Local Map 3-Pack).
The great thing about the Google Business Profile is that it’s free. The vetting process will take some time and require you to send in some information about your business, but after that, you’re good to go. You can claim your business and get started here.
Being present on Google Business Profile provides an instant increase in online visibility, which is a huge step towards earning more moving company leads. That’s because more than ever, people are using the internet to find local moving companies and other home service providers.
Not only that, Google has a built-in user base of over 1 billion unique users a month. Of course, not all those people will be looking for a mover in your area. But you can bet that your local customer base is using Google.
2) Search Engine Optimization
Optimizing your Google Business Profile is a component of SEO, but there’s more to it. First, you need a website with keyword-driven content to show up on organic results (the ten blue links beneath the Map 3-Pack). SEO starts with keyword research to find the right queries.
Once you identify your target consumers’ search terms, you can build an SEO structure to accommodate their needs. For example, your consumers may search various phrases like furniture movers, home movers, piano movers, etc. So, create an individual service page for each category.
Optimizing your service pages requires specific attention to your title tag, meta description, permalink (URL slug), and internal links. Don’t overuse your primary keyword, and supplement it with synonyms and LSI keywords. In addition, always prioritize the reader’s experience.
Once you’ve published a website with keyword-driven content, you can perform off-site SEO tactics to increase your rankings further. For example, acquiring backlinks to your website and listing your business on directories like Yelp, Angi, and Facebook can strengthen your authority.
3) PPC Advertising
PPC stands for pay-per-click. It is a form of digital advertising in which you pay the publisher a certain amount every time someone clicks on your ad. PPC costs money per click. Hence, it’s not a free method of generating moving company leads. However, it can be of particular value to new moving companies trying to plant their flag in the local market.
PPC ads are a great way to generate brand awareness quickly. One of the best things about PPC ads is that you can target specific demographics. For example, you can target your ads to a particular age group, geography, and interests. Effective PPC ads require conversion-centric landing pages to convert at an efficient level.
It’s also essential to set a realistic budget when you first start because you don’t know if your ads will be effective or not. To that end, performing A/B testing on your ads and monitoring their performance is also very beneficial. Then, tweak your ads (and your budget) based on how well they perform and how much traffic they generate for your main website.
4) Pay Per Call
Pay Per Call advertising can help generate a lot of mover leads. Unlike pay-per-click ads, which help move people along the sales funnel, pay-per-call ads help customers get in touch with your company directly and skip some of the sales funnel steps.
Google Local Service Ads is an excellent platform for pay-per-call advertising. Once you pass the screening process, your ads will appear on relevant searches, much like standard PPC ads. The difference is that when they click the ad, they call your business number directly.
Pay Per Call is geared more towards mobile users. However, it can also work on desktop if the user has “click-to-call” software. One compelling case for pay-per-call ads is that most consumers prefer to talk to someone before making a purchase decision.
Therefore, phone ads are a great way to speak directly to interested consumers and close more sales.
5) Moving Truck Wraps
If properly wrapped, your moving trucks are large, pre-paid billboards that advertise your business. Take some time to ensure that your fleet looks professional and clean, and display your business name and contact info. Then it’s time to hit the streets.
If you know of a local event, find a place to legally park one of your trucks near it so that people can see it. Instead of parking all your trucks in your lot daily, try taking one somewhere nearby that gets a lot of foot and car traffic. Just make sure you are parking your vehicle in legal spots.
Also, don’t be afraid to take pictures and videos of your trucks on the road. Short videos of your trucks moving a particularly large or fancy house can serve as high-quality social media content on YouTube.
Aside from YouTube, these active clips make great fodder for Facebook, TikTok, and Instagram posts. You can also use the photos and videos to make your website, Google Business Profile listings, and other online listings look more professional.
DataPins is one of the most innovative Local SEO software tools in the United States. It’s particularly significant for movers who’d like to showcase their various jobs on their website. Geo-tagged mini-maps and photos appear on your service and city pages to boost local SEO rankings.
Each of your movers can easily use DataPins every time they perform a job. First, they snap a location photo, write a caption, and tag the city or service type. After that, the software does the rest by automating user-generated content to your website’s most relevant pages.
DataPins help your company rank on Google Maps, The Google Map 3-Pack, and standard organic results. Furthermore, the tool helps you manage your reputation by sending automated review requests to your customers via text and email.
7) Customer Referrals
Referrals remain one of the best ways to get moving leads in 2022; however, the nature of their effectiveness has evolved over time. For example, a word-of-mouth referral from one neighbor to another is no longer enough to guarantee a new inquiry. Nowadays, people will check your online reviews on Google, Yelp, and other platforms.
As a result, maximizing your referrals requires a strong focus on reputation management. We spoke about different ways to list your business online, and it’s crucial to request customer reviews and respond to their feedback online. You should respond to both positive and negative reviews.
Some moving companies offer a referral bonus to customers who review new leads. This strategy may further incentivize new customers because they are happy to help a friend get a nice discount or premium. As you gain more referrals, you can prove the quality of your services to new people.