The point of pest control SEO is to drive relevant traffic to your website and generate leads. If you see a high bounce rate on your website, then your SEO strategy is not sufficient. A high bounce rate can result from several things – slow loading speeds, irrelevant content on the landing page, etc. But if you have taken specific steps to address these problems, then the culprit is most likely your overall SEO strategy.
If everything seems to be in order and you aren’t getting the conversion rates you want, you will probably not get relevant traffic. In other words, people are visiting your site that has no intention to hire a pest control technician.
The most successful local pest control companies have carefully contrived local SEO strategies. In the following post, we are going to be going over some of those strategies and what they entail.
1) Mobile Optimization
People are using their mobile devices to browse the internet and search for local services more than ever before. And this is not a new trend. Since 2009, mobile internet usage has ballooned to 51% when compared to desktop browsing. More than half of the population uses mobile devices to browse the web, and that number projects to trend upward. If this doesn’t convey the importance of mobile site optimization, nothing will. You have to make your site accessible and easily navigable for mobile devices. If 51% of the internet population can’t get the information they need on your website because they are using a mobile device, you will be losing out on a lot of business.
2 ) Google My Business Listings
You may be wondering why Google My Business is so significant compared to other online business/customer review websites like Bing for Business or Yelp. And in no way are we saying that you should not have your business listed on those and other websites like them. But Google My Business is an essential business listing site to register your pest control business. That’s because Google owns 90% of the search engine market. There 63,000 searches performed on Google every second. Google will prioritize Google My Business listings to the millions of people who use it every day, so you can’t afford not to set up your GMB page.
3 ) An Effective Keyword Strategy
If you have paid any attention to SEO over the past decade, you already know the importance of keyword usage. But a lot of DIY and professional marketing teams overlook the value of different types of intent. Of course, you should have keywords that speak to the people who are ready to pay for pest control services. But including these types of commercial intent keywords alone is shortsighted. Keywords with research and educational intent are also important. Keywords like “how to keep ants away” and “how much does tenting cost” are good examples of keywords with research and educational intent. While they may not result in immediate sales, they cultivate future leads for sustained growth. These keywords are also best used in a content marketing strategy, which leads us to our next topic.
4) Content Marketing
Professional marketers agree that content marketing is the key to an effective SEO strategy. 78% of chief marketing officers surveyed say that custom content is a top priority in their marketing strategies. Custom content is a great way to engage your audience, establish yourself as an authority, drive more organic traffic to your site, and ultimately cultivate new leads. If you currently have no content marketing in place, the simplest way for a pest control technician is to start a blog. Use your unique knowledge as a contractor that offers a very essential and specialized service to develop exciting content. Think about what people want/need to know about pests and pest control. And if you are not the best writer or don’t have the time to crank out fresh content every week, consider outsourcing to a marketing team or freelancer. Blogging is a great way to incorporate commercial, research intent, and educational intent keywords to help your SEO ranking.
5) Technical SEO Audit
When marketing your pest control business, you can’t be afraid to take a fearless inventory of your strategy. Test the speed of your website often. Pay close attention to how much ROI you are getting on your SEO investments. And most of all, don’t be afraid to change things up. Here are some of the most important things for you to keep a close eye on:
- First Contentful Paint – First contentful paint refers to the speed at which your site begins to load on a visitor’s device. It’s important because it has a direct effect on your bounce rate.
- Site Architecture – The Google web crawlers need to index every part of your website to pull it up when users perform a relevant search. If you don’t have precise link mapping or if your site architecture includes dead ends (pages that don’t link to any other page), you are less likely to rank high on searches. A flat architecture is the best way to go in many cases, but ensuring you have excellent and linear internal linking is also crucial.
- Loading Speeds – People won’t wait around for pages to load. There are plenty of other pest control options, and the internet makes it easy to find. So you have to make sure all your website pages are loading quickly. You may have to change servers or upgrade your service.
If you are questioning your SEO strategy, the best thing to do is to ask a professional. Here at Contractor Webmasters, we specialize in helping pest control contractors rank higher and generate more pest control leads. Let us develop a superior SEO strategy for your business today.