Junk Removal SEO Guide: Dominate Local Rankings


Junk Removal SEO (Blog Cover)

When junk removal companies approach me about SEO services, I ask them one basic question. Are you ready to build an online brand?

In 2024, succeeding with SEO and Google search more broadly requires investing in your junk removal brand. Any kind of get-rich-quick scheme involving SEO is long gone, and Google’s quality standards are higher than ever before.

As the founder of Contractor Webmasters, I’ve witnessed dozens of major Google algorithm changes over the past ten years. The recent March 2024 Core Update is one of the most significant I’ve seen.

This experience and expertise inform my insights about SEO’s impact on local junk removal businesses.


Below, I detail everything I’ve learned from my agency experiences in the 2024 Junk Removal SEO Guide.


What SEO Means in Laymen’s Terms

Junk removal businesses seldom want a dissertation about the complexities of SEO and are more interested in what it is and how it can help their company gain more customers.

SEO is basically the process of appearing on the free Google search results (not PPC ads), which in turn drives potential customers to your website or Google My Business listing.

The specific tasks involved with this “process” vary, but my agency, Contractor Webmasters, has found success based on years of testing, data analysis, and software development.


The Truth About SEO’s “Mandatory” Label for Small Businesses

Don’t believe everything you read online. SEO is not a “mandatory” practice to gain customers in the modern age. However, it makes life much easier for small business owners willing to make the upfront investment.

According to Bright Local, 86% of consumers use the Internet to find local businesses, including local junk removal businesses. Most business owners are at least curious about the opportunity to grab these prospective customers through Google search.


SEO is a Broad Term in 2024

In the age of ChatGPT and YouTube gurus, the term “SEO” means different things to different people. It’s also regularly used to trick local business owners into paying a recurring monthly bill to an agency or individual.

Educating yourself on SEO’s true meaning is key to avoiding these types of scams and investing in the right services or resources to drive new business to your junk removal company.


E-E-A-T is the Foundation of Google Rankings

Junk removal businesses should focus on the acronym E-E-A-T to build a solid foundation for Google rankings in 2024. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.

Although E-E-A-T is not the name of Google’s specific ranking factor, it is the criteria by which its search quality raters grade existing search rankings, which later informs algorithmic changes.


Local SEO for Junk Removal Companies

SEO can seem overwhelming when viewed from a national prism, but it becomes easier to understand when drilled down to the local level, which is what most junk removal businesses should do.


You can think about Local SEO based on the following components:


Google My Business

Your company’s Google My Business listing (now called Google Business Profile) is one of two main pillars for a successful Local SEO campaign.

By creating and veryfing a Google Business Profile, your junk removal business becomes eligible to rank on Google Maps and the Google Map 3-Pack.


Company Website

Your second Local SEO pillar is your company website, which is then connected to the URL field of your Google My Business listing. At Contractor Webmasters, I equip each of my clients with a WordPress website.

If your company already owns a domain name like jimsjunkremoval.com, you should use your existing domain name to begin or continue your SEO process. If you do not currently own a domain name, you should purchase one from a provider like Siteground or GoDaddy.


DataPins

Junk removal companies face a specific SEO-related challenge of serving multiple cities. Unfortunately, Google Maps rankings are based heavily on the distance of the searcher to the verified address of your company’s Google My Business listing.

As a result, your listing is not reaching service areas outside of your main address. I created a Local SEO software tool called DataPins as a solution.

DataPins is a Local SEO tool that helps junk removal companies rank for long-tail keywords in multiple cities. While junk removal companies’ addresses exist in one city, they often serve a wide service area. As a result, you’ll want to rank in nearby cities and towns to get more business online.

The DataPins tool allows contractors to create pins that include photos, captions, geo-coordinates, and schema markup. Technicians can then tag the pin to the most appropriate website pages.

For example, if you do a construction debris removal job in Colorado Springs, you’ll want to tag the specific service and city pages.



Local Link Building

In their ranking process, Google and other search engines consider backlinks (links on websites other than your own that lead to your website). However, building credible links is something that a lot of junk removal businesses struggle with.

I recommend asking associations or organizations (chamber of commerce, local unions, professional networks, etc.) that you are already a member of to link to your website. You can also consider sponsoring local organizations like a Little League baseball team.


High-Quality Pictures

Google values unique content in all its forms, including images. Instead of posting stock photos of junk removal activities, publish images of your staff, equipment, and facilities to build on the E-E-A-T components required for SEO success.

Adding high-quality photos to your Google My Business Profile can help you rank in the Local 3-pack and increase the conversion rates of users who come across your listing.


Reviews and Reputation

Asking for reviews is very important—especially if you run a new junk removal business. Reviews account for 15.44% of Google’s local ranking factors. That doesn’t sound like a lot, does it? But it really is. In fact, it’s the third most important local ranking factor for the Google algorithm.

My DataPins tool includes a review request feature that sends automated review requests to your customers via email and text. To maximize positive feedback, I recommend combining this task with an in-person request.


Local Citations

Although building editorial backlinks for your website can be challenging, building local citations is very straightforward. You can use a service like Whitespark to generate and optimize your business citations across various online directories.

Most citations include a link back to your website. These types of links are called nofollow and are treated as a ranking hint instead of a true ranking factor. Nevertheless, pushing your business information to multiple credible directors is a great way to build a baseline of trust on Google search.


Next Steps for Junk Removal SEO Success

My SEO guide has provided multiple free methods to help your junk removal company appear online. My advice is to create a Google Business Profile and verify your business address.

Once you feel ready to take your Google search visibility to the next level, reach out to me personally to discuss how my agency, Contractor Webmasters, can help you achieve optimal SEO results for your junk removal business.


Posted: | Updated: Mar 11, 2024 | Categories: SEO |
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