The goal of junk removal SEO is to rank your business on Google search results. That can come from a website, business listing, or other web entity. Contractor Webmasters will guide you through the SEO process and help you generate exclusive contractor leads for your company.
SEO consists of various components: on-page, off-page, local and technical. The following guide will detail the purpose of SEO and how to implement it into your junk removal marketing strategy properly. We’ve helped thousands of contractors grow their businesses online at Contractor Webmasters.
Why is Local Junk Removal SEO Important?
Junk removal SEO is important because it generates inexpensive leads for your business. If you can get clicks from Google organic search and Google Maps, you acquire customers at a lower rate than any other marketing method, including Google Ads.
Almost Everyone Uses the Internet to Find Local Businesses
According to Bright Local, 86% of consumers use the internet to find local businesses. That includes local junk removal businesses. If your business is not showing up on “near me” searches, you have a serious SEO problem that needs to be addressed.
SEO Drives Sales
Strong SEO gives you more chances to convert customers. According to Chitika, the top-ranking Google search result receives 33% of the SERP click traffic. That number drops to 18% if you are the second organic search result. That’s a difference of almost half the click traffic. Dominating local searches can boost your sales by a significant margin.
Strong Ranking Builds Trust
When someone sees your business ranked first on SERP, it instills a sense of trust in them. People tend to perceive high-ranking businesses as professional, reliable, and one that is popular. This helps people feel more at ease paying for the services of the business in question.
Local SEO for Junk Removal
Local SEO is perhaps the most critical aspect of SEO for junk removal companies. If you can rank in Google’s Local Map 3-Pack, you can acquire new customers at a high rate. Furthermore, Map-Pack rankings allow consumers to view your Google My Business listing and customer reviews.
DataPins is a Local SEO tool that helps junk removal companies rank for long-tail keywords in multiple cities. While junk removal companies’ addresses exist in one city, they often serve a wide service area. As a result, you’ll want to rank in nearby cities and towns to get more business online.
The DataPins tool allows contractors to create pins that include photos, captions, geo-coordinates, and schema markup. Technicians can then tag the pin to whichever website pages are most appropriate. For example, if you do a construction debris removal job in Colorado Springs, you’ll want to tag the specific service and city pages.
Local Link Building
The fact is that backlinks are one of the most important ranking factors on Google. Google and other search engines use the number of backlinks (links on websites other than your own that lead to your website) your website has in their ranking process. But backlinking is something that a lot of businesses struggle with.
Try asking any associations or organizations (chamber of commerce, local unions, professional networks, etc.) that you are already a member of to add a link on their site to yours. Posting quality blog content is another way to get backlinks to your site.
It’s important for people to be able to put a face to any business they are considering patronizing. Start snapping some high-quality pictures of your trucks, your crews, and your job sites and post them to relevant platforms.
Adding high-quality photos to your Google My Business Profile can help you rank in the local 3-pack. And posting pictures with localized captions and tags to your social media pages is a good way to get indexed in local searches.
Reviews and Reputation
Getting used to asking for reviews is very important – especially if you run a new junk removal business. Reviews account for 15.44% of local ranking factors for Google. That doesn’t sound like a lot, does it? But it really is. In fact, it’s the third most important local ranking factor for the Google algorithm.
Reviews on your Google My Business listing, Bing for Business page, Yelp account, Angie’s list account, and other review websites will boost your local SEO rankings.
One of the most common and avoidable blunders business owners make is having inaccurate information on their digital business listings. For example, your company name may be spelled slightly differently on your GBP than on your Angie’s List account. This can hurt your local rankings because GoogleBot can’t reconcile the difference and will leave you off SERPs altogether.
You can do this right now to improve your junk removal SEO. Go to all your digital business listings and ensure they all have the correct business address, website address, business name, phone number, and hours of operation.
Junk Removal SEO Company
We can help you rank higher here at Contractor Webmasters; our business is to help service contractors as you rank higher on local searches. We utilize innovative software, organic SEO tactics, proven digital marketing strategies, and modern technology to make your business stand out.