As an electrical contractor, you probably aren’t conducting business across state lines. You may not even be crossing county lines. As such, your electrician SEO efforts should have a local focus. Local SEO is vastly important to most contracting industries and electrical is no exception. You need to be able to stand out in your local market because it’s the people who live in or near your city that will be calling to request your – or your competition’s – service.
And if you want to put a figure to how important local SEO for electricians is we refer you to the following statistic brought to us courtesy of Social Media Today: 46% of all Google searches have local intent. That’s nearly half of the 5.6 billion searches performed on Google each day. That’s a customer pool that you simply can’t afford to miss out on.
And we don’t want you to miss out on it. Here at Contractor Webmasters, we stake our reputation on helping contractors of all kinds get noticed and stand out in their local markets. Local electrician SEO is our specialty and we want to share with you a guide that you can utilize for a strong local SEO campaign.
Tips for Ranking on Local Searches
There are a handful of steps you can take right now as an electrical contractor that will ensure that your company website will show up on local searches. Here are the most effective:
Optimize your GMB Page
Your Google My Business page is your golden ticket to showing up in the Google Local 3 Pack – but only if you keep it optimized. Google will not index your GMB page if its crawlers deem it out of date or can’t decipher the information on it. Be sure to update the information regularly and make sure that your location listings are consistent with your physical address. Providing a brief description of your business, some high-quality photos of your staff or your work, a link to your website, and your hours of operation will also boost your index chances.
Landing Pages for Multiple Locations
You may have more than one office or service more than one area. If so, you need to have separate and specific landing pages for each of your locations. If you don’t, search engines will have a harder time pulling up the correct information when someone does a local search – decreasing the chance that your site gets indexed. Create multiple landing pages for each location and area you serve. Also, make sure that addresses are listed consistently across all your pages.
One of the simplest mistakes that DIY SEO marketers and business owners make is having inconsistent information across multiple platforms. For example, let’s say your company name is “Francis & Sons Electrical, LLC.” Now let’s say you have business listings on Yelp, Google, and Angie’s List. Your name and your company info (telephone number, website address, hours of operation, etc.) have to be consistent on all platforms. Your local rankings will be hurt if say, your company is listed as “Francis & Sons Electrical, LLC” on GMB but is spelled “Francis and Sons Electrical, LLC” on your website. Leaving off the “LLC” (as many companies do) will also confuse search engines and make it less likely that your site will appear on local searches.
Reviews as Ranking Factors
Google and other search engines use certain criteria by which their algorithms judge relevancy. One of these criteria, or ranking factors, is customer reviews. For Google, reviews make up 15.44% of the ranking factors for local pack ranking and finder rankings. This makes reviews the 3rd largest local ranking factor behind only relevant Google My Business listings and link signals. Translation: getting customer reviews will help you rank locally. Adding reviews to your GMB page and other platforms will also help your listing take up more space on local SERPs – not essential for local SEO but it certainly helps your listing stand out more.
Backlinking is something that a lot of webmasters struggle with. But backlinks, also known as inbound links, are important because they signal to search engines that you have quality content to offer that other websites have vouched for. Needless to say, this all means that the more backlinks you have, the better you will rank in local searches. But again, acquiring them can be difficult. Try starting out with organizations that you are already a part of. Maybe you are a member of your chamber of commerce, trade associations, or local union. Get in touch with these organizations and ask them to include a link to your website on theirs. You can also use a backlink tracking service to see where other electrical contractors are getting their backlinks.
Local Social Media
Creating posts with a local focus on your Facebook, Instagram, Twitter, and other social media platforms is also a proven practice to boost your local electrician SEO. If you attend local events, be sure to let your followers know that you will be in attendance, including all appropriate hashtags and take high-quality photos and post them with the appropriate tags. Try to create content that includes the city and state name of your local market so that search engines can easily find it. A Facebook post like “Great places to buy a generator in Tacoma, WA” would be a good example of a social media post that will signal local search engine crawls.
Professional Local SEO Service
At the end of the day, the most beneficial step you can take towards boosting your local electrician SEO rankings is working with professionals. Having a dedicated team behind you, staying abreast of the frequent search engine algorithm changes, and making sure that you get real results from your SEO and marketing investment will make all the difference for your electrical contracting business. Get in touch with our team to get started.