When contractors are asked what they need out of marketing services, the answer invariably comes back “customers”. After all, nothing influences the bottom line like a good old fashion sales conversion. The measurable quantity that provides customers through online marketing, are called leads. Contractor leads are prospective customers interested in services from a given company. Contractor Webmasters is a pay per lead marketing company which means contractors only pay for results in the form of leads, and not the process of acquiring them. As for Pay Per Click advertising, it helps generate leads in the following ways:
- Attract Visitors: Use ad text copy to appeal to users with conversion potential
- Immediate Keyword Rankings: Don’t wait for organic SEO to start its process, jump to the top immediately
- Study Lead Behavior: Measure how leads behaved through the conversion funnel
- Track ROI: Measure return on investment for each placed advertisement
It is important to note that PPC is only one aspect of the lead generation process. Yes, you can attract a certain amount of users to “click” on your website link but it is not possible to convert them into a lead unless your landing page is optimized, your content is user friendly, and your design is visually appealing. The good news is that Contractor Webmasters handles all aspects of internet marketing to create the highest quality exclusive leads for contractors. Call 800-775-1250 for PPC for contractor lead generation.
Generating the Right Contractor Leads Through PPC
Not all traffic is good traffic. And not all traffic converts easily into leads. Furthermore, not all leads are high quality. So how do contractors work through these concepts in regards to PPC? The answer lies in campaign design. You’ll want to make sure that each PPC campaign possesses the following qualities:
- Correlation: There should be a relationship between your ad text and your offered service
- Engagement: As with any advertisement, to generate a lead you must engage the user
- Relevance: The ad copy should match the content of the landing page and subsequent website
- Targeting: When placing an ad, have a particular customer profile in mind in which to appeal to
Don’t be fooled by so called lead generation sites that are producing low-quality, non-exclusive leads. Just because they can generate a phone call doesn’t mean that phone call has a high probability of conversion. First, you might be competing against 10 other contractors for that same lead. Second, that lead may not even require the specific service you offer. Contractor Webmasters produces high quality, exclusive leads on a PPL basis.
The Immediacy of PPC for Lead Generation
There are several tactics Contractor Webmasters uses to generate exclusive contractor leads for your business. While organic SEO is the most sustainable approach, it can take a while to implement and see the tangible results come to fruition. PPC offers a quicker alternative. By jumping to the top of Google search results instantaneously, you can start acquiring leads fast.
The immediacy of PPC has a couple of depending factors. One is a well optimized landing page. If you are going to quickly generate traffic, the landing page is responsible for turning that traffic into leads. A decisive call to action is a great place to start. In addition, front and center visual elements can appeal to the short attention span of the modern user. To discuss PPC for lead generation, give us a call at 800-775-1250.