Are you looking for cheap SEO tools for your contractor business?
There are online SEO tools that can help boost your rankings. However, remember that the tools we will be going over today work best for small contracting businesses or ones just starting.
Some of these tools are free, so feel free to start using them immediately.
1) Google My Business
Google My Business is one of the most critical tools in your SEO arsenal. Even professional marketers emphasize optimizing Google My Business pages to draw in more customers and increase brand awareness. The best part is that this all-important cheap SEO software is, in fact, free!
Your Google My Business listing makes it so that your website will appear in the map pack on relevant local searches. A local map pack appears on a staggering 93% of all local SERPs. And if you know nothing of SEO, know this: the first page is always where you want to be. That’s what SEO is all about. So if you don’t already have a Google My Business page, drop everything and claim yours now.
2) Google Analytics
Most of your customers come through Google (as opposed to Bing, Yahoo, or Duck Duck Go), so Google tools are most helpful for optimizing their search platform. Case in point: Google Analytics.
While you may not affect significant SEO changes using Google Analytics alone, it is still a powerful tool for SEO auditing. You can use it to see whether your current SEO strategy works and gain valuable data about your current web traffic.
You can use Google Analytics to see which keywords and pages are bringing in the most visitors. You can also use Google Analytics to search for new opportunities and low-competition keywords to help shore up your current SEO strategy.
3) Word Tracker
Word Tracker is a great keyword research tool. We recommend Word Tracker if you are starting to compose a list of keywords you want to target for your business. Word Tracker is a bit more robust than Google Analytics. For example, it can help you find keywords related to the exact keywords you want to target.
Word Tracker can be an excellent asset for snagging higher rankings than your competitors for keywords they might not have targeted.
You can also use Word Tracker to see how you are ranking for each of your keywords. Another cool thing about Word Tracker is that it pulls data from your PPC ad campaign (if applicable) and applies it to your actual keyword results.
You can even pull data for your competitors’ keywords. Keyword Tracker isn’t free, however. While all new users are eligible for a 7-day free trial, you will have to pay a monthly fee if you want to keep using.
4) Yoast SEO
If you are using WordPress for your site (and there are 409 million of you who are), you may already be familiar with Yoast SEO. Still, we had to include it on our list for anyone who isn’t because it’s one of the easiest ways to optimize your content. Yoast SEO is a WordPress plugin that automatically audits each of the pages you compose on WordPress.
One of the things we like the most about it is that it’s super simple. You will get a simple green light, yellow light, or red light that indicates how optimized the page you are currently editing is. It will also tell you how to tweak it so that it gets the coveted “green light.”
Yoast SEO doesn’t get too much into depth. Still, it covers all the essential bases of SEO like meta title optimization, keyword usage, internal links, and your content’s readability. The basic Yoast SEO package is 100% free. It is a must for any contractor who has their site on WordPress.
It’s also an excellent option for anyone new to SEO and who wants to start with the basics. Even as you learn more about the finer details of SEO, you will still find yourself using Yoast SEO years down the road.
Relative to other review automation tools, DataPins is dirt cheap. However, when you consider that it provides automated local SEO, the tool becomes among the most undervalued in the entire industry.
DataPins is especially helpful to contractors. It allows technicians to submit Jobsite pins from their various jobs, including captions and photos you can capture through the app. Furthermore, these pins get published directly to your website without you having to do so manually.
As a tool that addresses two of contractors’ primary SEO considerations (reputation and optimization), DataPins solves both with relative ease. The unique content coming from pins serves as a local SEO booster and social proof, as well. Raise conversions while you boost your SEO in 2022.
Main Benefits of Cheap SEO Tools
As a contractor, you might consider investing in low-cost SEO services. However, many SEO agencies charge a considerable monthly fee, even if their services are relatively inexpensive. You can perform optimizations independently or hire an intern to perform these tasks on your behalf using affordable SEO tools. These interns won’t require a significant salary at first.
SEO can be expensive in general, and so utilizing cheap SEO tools allows you to save money. While some agencies claim you lose out in the long run, it ultimately depends on your trust level with the SEO professional. If you don’t trust SEO agencies, as 70% of small businesses tend not to, you might want to focus on affordable tools.
Manually implementing SEO using cheap tools is a great way to maintain flexibility for your digital marketing campaigns. Instead of relying on some highfalutin know-it-all to perform SEO “tasks” on your behalf, you can develop your own strategy. We understand that SEO is time-consuming, but you can delegate some tasks to employees or freelancers.
The SEO tools listed on this post consistently update their apps to meet the latest industry needs. You can count on Google updating their tools to fit web admins looking to rank on the search platform. Unlike SEO agencies, where you rely on their word to consistently improve, the tools improve without having to give their word. Trust in the tools, not the agencies.
But I Still Need an SEO Agency
Suppose you’ve found that utilizing these SEO tools proves too time-consuming and that employees are better-served handling other aspects of your business. In that case, you can consider investing in a digital marketing agency. The best SEO agency for contractors is Contractor Webmasters. We provide affordable SEO services, including web design, on-page SEO, content writing, and much more. Contact us today to learn more.