Did you know that your carpet cleaning website is likely to convert only 2.6 percent of the customers that visit it? To put this figure in plain perspective, on average, you can expect about 2-3 conversions for every 100 people you get to visit your website.
Website conversion is a major point of emphasis both for digital marketers and business owners. Namely, because your website should be your strongest tool in generating traffic and converting customers, something or multiple things need to be changed if it isn’t.
The most successful carpet cleaning websites have some common traits that you can emulate to corner your local market. There is a lot to overall web design, and implementing the changes you need to make could be time-consuming. If you feel you need some expert help at any point, contact Contractor Webmasters for website design services.
In the following post, we will be covering the most important elements that help carpet cleaning websites convert.
1) Incorporate Digital Forms
Look around the web at the most well-known carpet cleaning services in the country. What do they all have in common? All of them dedicate real estate on their websites to digital forms. Digital forms make it easier for a person to request a quote, schedule an appointment or get more information. And incorporating a digital form isn’t that hard. WPForms has a great drag and drop tool that you can use for WordPress sites. But there are several digital form plugins you can use no matter what hosting service you are using.
Remember that you want to make it as easy as possible to get the information they need. That’s important because if it’s not easy for a customer to get what they need on your site; they will surely look elsewhere. In fact, most people will only spend 15 seconds on your site if they don’t get the information they need. Having a digital form prominently displayed on carpet cleaning websites is a good way to inform the visitor right from the jump that they can easily get the service or information they need. And speaking of ease of use…
2) Easy Site Navigation
As much as you can, it would help if you made your site easy to navigate. Avoid having a lot of superfluous pages on your site. Focus the design on a near-the-top bar menu with a small handful of buttons that lead to different pages. For carpet cleaning websites, it’s a good idea to stick to the basics:
- Home Page
- About Page
- Services Page
- Contact Page
- Blog Page
- FAQ Page
Most people don’t browse carpet cleaning websites for leisure. When they visit one, it’s most likely because they need carpet cleaning services, pricing research, or want to know more about your services. In some cases, visitors to your site may be seeking non-commercial information like “how often should I have my carpet cleaned?” or “what’s the average price of carpet cleaning?” This is where a blog page comes in handy. Remember, the longer you can get a visitor to stay on your site and the more value you can provide them, the more likely they will be to turn to you when ready to pay for carpet cleaning services.
3) The FAQ Alternative
It can also be beneficial for carpet cleaning websites to include an FAQ page, as we alluded to in the previous tip. The FAQ should function similarly to any blog content you have to answer questions that your customers are seeking. But the FAQ page should be focused on your specific services.
People who require carpet cleaning services are typically concerned with how long the process will take, what your methods are, scheduling, your pricing structure, what kind of insurance you carry, and any special training or certification you offer. So it could be constructive to incorporate an FAQ (Frequently Asked Questions) page on your site to address some of these and other concerns.
4) Include Media
The adage “a picture is worth a thousand words” applies doubly to the carpet cleaning business. People want to see what you are capable of, so high-definition images count for a lot. You can include images throughout your website or consolidate them on a “Gallery” page. Before and after formatting is very effective for carpet cleaning websites. Juxtapose an image of what the carpet looked like before administering your services with an image of what it looked like afterward. People are, for the most part, visual learners. So images can go a long way toward building brand awareness and establishing authority.
5) Include External Links
Getting external links for your carpet cleaning website can help improve your search ranking and generate more carpet cleaning leads. Consider contacting local chambers of commerce, your suppliers, colleagues in the business, renovation contractors, and even local hardware stores and asking them to include a link to your site on theirs. If you have a blog, consider doing a guest blog link exchange.
This works by writing a blog that includes a link to your site for someone else’s site. In exchange, that person can write their own blog with a link to their site for you to post on your own site. It’s a symbiotic way to build your backlink profile and drive more traffic.
Carpet Cleaning Website Design
There’s a lot that goes into crafting a carpet cleaning website that drives traffic and converts customers. And chances are, you don’t have a lot of time to devote to optimizing your website’s design. That’s why we would like to help. We are Contractor Webmasters, and we offer full website design services. Let us build a conversion-oriented website for you!