So you want to generate carpet cleaning leads for your local business? It can be done by following this step by step guide from Contractor Webmasters. Generating leads is not as difficult as you might think, but targeting the highest quality leads will make your business grow much faster and last longer too. Carpet cleaners should focus on exclusive leads rather than shared leads. You might want to buy carpet cleaning leads from a 3rd party, but it’s risky.
What are Exclusive Carpet Cleaning Leads?
Exclusive leads come straight to your business from your own web property. This means the consumer found you online through your website, Google My Business listing, or other digital property. Exclusive leads are more likely to convert because they have shown interest in your services specifically, instead of carpet cleaning as a general inquiry.
Step 1: Claim Your Google My Business
The first step for every carpet cleaning business should be to claim your GMB listing. This is free of charge and can be done by visiting google.com/business. You will need to verify your business address through the postcard mailing system so that Google knows you are legit. Once your profile is claimed, you can begin to optimize the listing with updated business information, pictures, posts, and other calls to action. When users search your brand name, they will see your listing appear (if you set it up properly. Some business owners hire agencies to help.
Step 2: Create a Website
To reach a legitimate level of success, you will need a company website. You may already have a domain name purchased, and may even have a basic website online. Even so, you should still invest in carpet cleaning website design to make it convert at a higher rate. You should also focus on optimizing your website for Google so that you can show up for more keywords. Finally, your website should perform well on mobile devices, since most consumers are now going to visit your company website through a smartphone or tablet device. If you don’t have a domain name at all, you will need to purchase one or hire an agency to create your website.
Step 3: Write High-Quality Content
To optimize your website and GMB listing on search engines, you will need to provide users with high-quality content. This includes pages and posts, both on your site and GMB listing. Google will rank websites based on the quality of their content along with its relevance and authority. The more specific you can write about your carpet cleaning services, including the more niche services within your industry, the more you will show up for keywords that consumers search. As a business owner, you don’t always have time to write content, so you should hire an agency.
Step 4: Pay for Facebook and Google Advertising
Organic leads are better than paid ones, but you can still generate exclusive leads via ads. Both Google and Facebook provide platforms on which carpet cleaners can generate clicks and potential customers. Facebook even allows you to target certain demographics like homeowners so that you can spend your advertising money on a group of people more likely to convert. Organic search engine optimization will be the best long-term strategy, but ads can help you reach clients quickly and strategically and promote a carpet cleaning service.
Step 5: Solicit Reviews From Satisfied Customers
To grow your business long-term, you will need to get reviews from satisfied customers. Word of mouth can travel at the speed of an ethernet cable with modern review systems. Contractor Webmasters is the founder of an integrated reviews plugin that allows consumers to easily leave a review of your business from your website. It also sends out SMS text reminders and direct links to make the process as convenient as possible. Carpet cleaners will really increase their reviews with this plugin, and it will ultimately help generate leads.
The Carpet Cleaning Sales Funnel
A sales funnel is valuable because you control your own traffic. When you buy a lead from another service, you do NOT control that traffic. It is unlikely you will reap any long-term benefit from that lead, even if they end up converting. A sales funnel starts with your organic web presence. Once people find you online, they have entered the bottom of the funnel. As they read through your material and reviews, they become a warm lead. Finally, they contact you and are fairly easy to convert since they already have an interest in your services. Paid ads can also be an entrance to your funnel.
Should I Use Carpet Cleaning Lead Services?
It depends on what kinds of leads they offer. You should not invest in shared leads since they have a rather low conversion rate. Additionally, you should not invest your entire business in leads from other platforms. Think about it, you are helping their brand succeed but not your own. It is better to generate leads through your own assets like websites and GMB.
How To Get Carpet Cleaning Customers
The best way to get customers is by getting exclusive leads. You should follow the steps at the beginning of this guide to get those leads. Since our methods create warm leads, they are highly likely to convert into customers. The best part is, if you perform good services, they are also likely to become repeat customers. You now have a great long-term business model.
How to Get More Carpet Cleaning Jobs
Our methods create a snowball effect so you can get more jobs over-time. Once you start getting warm leads, you start getting your initial jobs. From there, you generate reviews with our plugin, and then you have even more authority online. Now you are ranking higher, getting more calls and emails, and converting them at a higher rate because of your growing reputation.
Where to Advertise Carpet Cleaning
You can use Google, Facebook, and YouTube to advertise your carpet cleaning business. If you are creating a Facebook Ad, you will want to pay attention to the demographics so you are targeting the right people. You want to go for homeowners who are likely to pay for carpet cleaning services. With Google PPC, you want to target the best carpet cleaning keywords. As for YouTube, the goal is similar to Facebook, so you should pay attention to target demographics. Other options include old-school tactics like carpet cleaning flyers.
What About Commercial Carpet Cleaning Leads?
Commercial carpet cleaners can use these very same strategies to secure exclusive leads. As long as you combine a great website with high-quality content, and an optimized GMB listing, you have a great chance to dominate your market. GMB doesn’t currently allow for businesses to list themselves as commercial carpet cleaners, but you can make it known on your website.
Carpet Cleaning Marketing Strategies
If you need assistance implementing our carpet cleaning marketing strategies outlined in this guide, contact Contractor Webmasters. We are a full-service digital marketing agency for carpet cleaners. We design a custom website, populate it with carpet cleaning content written by degreed writers, and optimize it for search and mobile devices. Our services also include the best review plugin on the market to help grow your brand long-term. If you are interested in paid advertising, we can create carpet cleaning ads that work without overspending. We look forward to hearing from you soon.