If you own a carpet cleaning business, you may wonder how effective web content can be for your business. The fact is, every business under the sun needs written content, and there are plenty of opportunities for compelling, sales-driving content for carpet cleaning businesses.
You have to know where to look. Carpet cleaning content can be expansive and go beyond the specific service of carpet cleaning. Creating compelling and valuable content is also very important to the success of your business.
The right carpet cleaning content will help your business get noticed, establish your company as an authority in the industry and help you convert more customers. Consider the following statistic: 70% of consumers reported that they prefer to learn about a company through blog content than through advertising.
If you are not reaching out to your customers through content marketing, you are not reaching them at all. In the following guide, Contractor Webmasters will be providing tips to help you with something that many people struggle with: crafting compelling content.
Establish Your Goals
It’s important to note that the goals of content writing are different for every business. Even among carpet cleaning businesses, you may be at a different scale than your competitors and, therefore, need other content.
That’s why before you begin to compose content, you need to establish your goals. For example:
A Website that Converts
If you don’t already have a good carpet cleaning website, your first goal is to write website content that will require language that conveys the nature of your service, what your company offers, and tells your company’s story. You will also need to describe your services for your website clearly.
If you are trying to reach more customers, you need content that provides value to someone who may or may not already be interested in carpet cleaning. eBooks, ad copy, social media posts, and blog writing comes in handy.
In most cases, a carpet cleaning business won’t have to rely too heavily on product descriptions. Still, you may want to promote a particular product or piece of equipment you use that sets your business apart. In cases like this, you can utilize the content writing category known as product reviews.
Email marketing is still a powerful tool in 2021. However, emails are only as effective as those who write them. Email marketing content requires an engaging yet friendly voice. It also requires creativity to come up with headlines that will make the user want to open the email in the first place.
Suppose your goal is to convert more customers with written content. In that case, you will usually need to come up with compelling calls to action and landing page content that can pressure the right pain points for a wide variety of customers.
Once you have narrowed your goals down to a few of these points, you can start concentrating on the specific kind of content you will need. Of course, there is always the possibility that you will need all of the above.
Crafting Carpet Cleaning Content
With your goals in mind, you will now need to research your clientele and how they might find your website. You can use various online tools that help you identify and categorize customer personas to know who you are targeting.
Keyword research is also essential for SEO. While you never want to cram keywords into any piece of content you write, using the right keywords for the topics you are writing on will help your content rank higher. There are also a variety of keyword research tools you can use to help plan your topics.
Once you have done your customer persona and keyword research, it’s time to get writing. For blog posts, you will want to write about topics that are popular among your customer personas. Scour online reviews related to your subject to see the kinds of questions and problems people have and set out to answer them. Here are some more tips for crafting quality carpet cleaning content:
While your industry might limit the number of topics you can pursue through blog posts, don’t be afraid to venture into related subjects. Carpet cleaning is a home service and usually goes hand-in-hand with home renovation, home staging, real estate prep, mold mitigation, and more. You can incorporate these topics into your blog content.
It’s not a crime to gain inspiration from your competitors’ written content. It often helps with the creative process. Please look at popular content (content that ranks high) from other businesses and try to emulate their style and topics. However, never plagiarize! You can run your post through Copyscape to ensure it does not infringe on any other published content in the online world.
Create a Calendar
Search engines love fresh content, and they prioritize it in their rankings. That’s why it’s beneficial to post new content regularly. It is helpful to create content or an editorial calendar complete with keywords and topics to keep yourself and your team on track and task.
Use Alluring Titles
For blog posts, page headings, email marketing content, social media posts, and many other types of content writing, it’s crucial to hook the reader quickly. That’s why engaging titles that speak to the pain points or spark interest in the readers’ minds are essential.